Digital Advertising - Dealer Digital Solution

DIGITAL ADVERTISING

Drive greater sales through broader integration.

This dynamic program supports your online initiatives by making your digital advertising easier and more affordable. It also coordinates integration between digital partners and your brand’s go-to-market strategy (assets, keyword coordination, data return to GM).

Digital Advertising Options

Base

Mobile
Paid Search
Retargeting
Number of models varies by spend
Service/Fixed Ops Inclusive

Plus

Mobile
Paid Search
Retargeting
Number of models varies by spend
Service/Fixed Ops Inclusive
Display

Premier

Mobile
Paid Search
Retargeting
Number of models varies by spend
Service/Fixed Ops Inclusive
Display
Paid Social
Plus Sign - GM Digital Solution

Add-Ons

A La Carte

Paid Social
Display
Video
Plus-up SEO
Social Media Management
And more
Pricing for packages and additional services will vary by partner.

Affinitiv

A digital marketing company that creates a personalized customer experience through advanced technology and award-winning creative to help you sell more vehicles through:

  • A low funnel SEM/SEO strategy that delivers high quality results to our dealerships for both sales and service.
  • A social media strategy that features 1:1 targeting and works hand-in-hand with your advertising plan.
  • Video pre-roll and production capabilities focused on helping you grow each of your profit centers.

C-4 Analytics

Leaders turn to leaders: We’re an aggressive digital services company focused on increasing vehicle sales and service business while lowering marketing costs.

  • We identify, engage and convert in-market buyers (on- and off-brand) to customers of your dealership.
  • Powered by our exclusive AIM Network, we bring you leading-edge digital technologies.
  • Industry expertise and proven results: We focus on your dealership, your local market and your success.

Dealer.com

Reach and influence shoppers during today’s digitally-driven vehicle purchasing and ownership journey with our premier digital advertising solution:

  • Broad reach powered by exclusive Cox Automotive integrations.
  • Award-winning data-driven digital advertising strategy powered by our Compass digital strategy tool and a large dedicated client services team.
  • Comprehensive security to stop ad fraud in its tracks.

Dealer eProcess

We offer the most intelligent and highest converting marketing system in the industry by targeting multi-device shoppers and converting them into leads through:

  • Technology: We offer advanced reporting on your car sales with our proprietary tool: CARoi.
  • Integrations & Partnerships: Our numerous integrations and partnerships offer total reporting transparency.
  • Dedicated Strategist: Each dealer will be assigned a readily available Google- and Bing-certified strategist.

Dealer Inspire

The innovative, scrappy disruptor leveraging technology and creative, with connected marketing strategies that maximize dealer budgets to sell and service more cars.

  • Fuel™. Our inventory advertising platform maximizes dollars by serving dynamic ads based on shopping intent logic.
  • Connected Marketing™. We developed the next evolution of SEO by syncing cross-channel strategies to increase your digital impact.
  • Dedicated Performance Manager. A Google-certified strategist is dedicated to you to execute and report on all connected services.

DealerOn

DealerOn has become the second largest dealer website provider and digital agency by guaranteeing and delivering large, measurable increases in leads and sales to our clients.

  • Our full-service digital ad platform delivers more vehicle sales and profit per ad dollar—guaranteed!
  • SEM campaign landing pages are tested and optimized to generate as many leads, phone calls, appointments and sales as possible.
  • Our ads and landing pages are all responsive—delivering a fast mobile experience on Google’s recommended technology.

Dominion

As a longtime GM partner, we transform the way dealers do business with innovative, award-winning technology. We’ll simplify your life so you can sell more cars.

  • You’ll receive 1-on-1 support from a certified specialist for every aspect of your digital auto advertising strategy.
  • We’ll exceed your expectations, not your ad spend budget, with our one-flat-fee model.
  • Unique, hand-crafted content will help your inventory stand out. Don’t settle for the same ads as the competition.

Epsilon

We provide unrivaled digital advertising, data intelligence, insights and technology including loyalty, email and CRM platforms, with 30+ years of dealer marketing. We utilize:

  • Search, social, display and video advertising complementing your GM CSSR program.
  • Off-line purchase and RO data from CSSR to personally communicate with consumers.
  • One Digital Marketing platform that invests your dollars toward mediums that are driving true ROI.

L2TMedia

Our platform powers everything we do for our dealers—from driving programmatic ads and real-time tracking to supporting strategies specific to your dealership’s goals. We offer:

  • Technology programmatically optimizing bids and budgets across digital platforms to reduce costs and increase ROI.
  • VDPConnect to pull daily inventory, creating dynamic ads connecting the shopper with the relevant vehicle, saving you time.
  • A true dealer partner who shares transparent results and costs, serving the auto industry for 11 years.

Mudd Advertising

We’re a full-service automotive ad agency with 38 years of results-driven retail communications experience. We specialize in helping our dealers succeed.

  • PPC—We offer a robust suite of pay-per-click digital ad solutions to help our dealers achieve their goals.
  • Website visibility and performance—From SEO to UX management, we will make your website perform at its best.
  • Video—We offer highly targeted prime video and OTT solutions to reach in-market shoppers across all devices.

Naked Lime

We partner with dealerships and OEMs to deliver marketing powered by a century of Reynolds and Reynolds automotive expertise and Google Premier Partner status, including:

  • Exclusive transactional, demographic and behavioral customer data to guide our strategy.
  • Dynamic ad creation and placement to drive sales by promoting exact dealership inventory.
  • Customized content that sets your dealership apart while aligning with GM brand standards.

PureCars

We think beyond the click and win the customer. Our automotive-specific digital marketing platform drives more qualified shoppers to your showroom and service lanes through:

  • Omni-channel digital marketing: search, retargeting, display, social, video, fixed ops advertising, SEO.
  • Superior customer service and technology. Voted best SEM vendor by DrivingSales dealers.
  • Transparent, easy-to-understand reporting that turns your data into proven marketing strategies.

Team Velocity

We automate the creation of VIN-based sales, service and pre-owned ads in all digital media for all GM models, with high average CTR and low CPC through:

  • Unlimited VIN-based dynamic ads with payments for search, video, display and social, auto-updated nightly.
  • An exclusive automated video pre-roll solution that creates video ads on every model with nightly YouTube updates.
  • Consistent ads across digital, equity mining, direct mail, email and text.

CDK Global

From website design to online advertising, we provide powerful solutions to target in-market shoppers with a personalized experience to boost your sales and profits:

  • Multi-channel advertising platforms that target in-market shoppers and optimize your KPIs.
  • Exclusive alignment with GM and GM LMA advertising to maximize your ad budget.
  • An advertising platform that provides a personal consumer experience based on dealer DMS data.