The new Trade-In Tool program provides your dealership with an important opportunity to engage your consumers and move them further down the shopping funnel. We negotiated pricing with several partner to help reduce your costs and provide partner choices, and developed transparent, aggregate performance reporting.
Convert more of your traffic into leads with Car and Driver Trade-In Tools, previously known as Black Book Online. These tools produce a 30% increase in lead generation and a 59% lift in mobile leads over previous versions.
Kelley Blue Book LeadDriver™ is a simple and easy way to provide trusted trade-in values, capture leads from in-market shoppers and support a two-fold transaction—trade-in and purchase—directly from your website.
Our revolutionary product—SNAP—completely changes the way you and your customers approach trades in today's marketplace, and what you can expect from your trade tools. We offer:
Powered by visually interactive content, we minimize friction, reduce time-to-conversion and produce the industry's best form completion rates. Our simplistic but engaging Appraisal Diamond delivers accurate, range-based values to your online customers in seconds, within a single-page layover design.
Bridge the online-to-offline experience with a program that's more than website integration–it's a better way to trade. Powered by 60+ years of Galves market data and wrapped in the trust of the TrueCar brand, we can maximize your opportunities*